An AI visibility audit tests how AI assistants answer real buyer questions about your category, then measures whether your brand is mentioned, recommended, cited, or missing — and why.
Request your visibility analysisWhen someone asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation in your category, your brand is either part of the answer or it isn’t. An AI visibility audit is how you find out which, before a prospect does.
We just ran this at scale. Across 5,055 buyer-style ChatGPT conversations testing 131 B2B SaaS brands, the average brand appeared organically in just 12.2% of conversations — even though the same brands appeared in 99.9% of conversations where a user named them directly. Being known to the model and being discovered by it are two different things, and most brands only know the first one.
Two more findings from that study worth sitting with:
A single visibility score hides where the real problem sits. Every Viziquo audit breaks it into four separate questions for your brand:
01 · Discovery
Is your brand introduced organically, without being named? Tracked separately for fully unbranded and category-led questions.
02 · Relevance
For which buyer intents and personas does your brand show up — and for which it does not?
03 · Authority
Whose sources shape the answer when your brand do appear: brand’s, a competitor’s, or a third party’s?
04 · Framing
When the model does mention your brand, what does it actually say? Confident recommendation, hedged mention, or something worse?
Every audit follows the same six-step process, built from your brand outward rather than a generic keyword list.
Brand identification
Map your category, positioning, audience, and competitive set from your own site. Read the guide →
Persona design
Consolidate your audience into the 3–5 buyer types most likely to research, compare, or choose in your category. Read the guide →
Intent mapping
Decide what’s actually worth testing, and close gaps in early-stage unbranded coverage. Read the guide →
Question development
Write realistic, conversational buyer questions — never keyword-first prompts. Read the guide →
Test execution
Run every question across ChatGPT, Claude, Gemini, and Perplexity, rotating phrasing and following up where warranted. Read the guide →
Analysis
Turn raw conversation data into a prioritized, evidence-backed build list. Read the guide →
What we found at scale — and what it looks like for one brand.
What 5,055 ChatGPT conversations reveal about AI visibility.
Reliable prompted visibility, but unbranded and diagnostic questions remain the main exposure gap.
Appears when named, absent from organic and competitor-led answers.
Organized by the four questions above, so you can jump to whichever one you suspect is your actual problem.
An AI visibility audit tests how AI assistants like ChatGPT, Claude, Gemini, and Perplexity answer real buyer questions about your category, then measures whether your brand is mentioned, recommended, cited, or missing, and why.
SEO optimizes for ranking in a list of links. An AI visibility audit measures whether your brand is named inside a generated answer — a different mechanism with different levers. Read more →
ChatGPT, Claude, Gemini, and Perplexity.
Typically a few hours.
Share your website. We’ll test real buyer questions, analyze how AI assistants represent your brand, and send you a reviewed AI Visibility analysis. Every analysis is reviewed by our team before delivery.
