Our methodology

How we analyze your brand's AI visibility.

We profile your brand, model real buyer questions, test AI assistants, and turn the answers into visibility, competition, citation, and brand-framing insights you can act on.

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Profile your brand

We start with your website, category, positioning, audience, and competitive landscape — not a generic keyword list. Everything downstream is built from this profile, not assumed.

  • Category & positioning

    Where you sit in the market, and how you describe yourself

  • Audience

    Who actually buys, and who influences the decision

  • Competitive landscape

    Who buyers compare you against

  • Market context

    What's shifting in your category right now

  • Key capabilities

    Product strengths and features buyers weigh when comparing options

View sample brand profile
Viziquo
Brand profile — NovaView

Overview

NovaView is a consumer electronics brand focused on smart TVs for living rooms and home theaters. Its lineup spans mid-range QLED and premium mini-LED models, with an emphasis on bright-room picture quality, a simple smart platform, and fast setup out of the box.

At a glance

Category

Consumer electronics — smart TVs

Brand type

D2C and retail TV brand

Business model

Hardware sales + extended warranty

Audience

B2C

Visibility focus

Brand + product comparisons

Tracked competitors

Samsung
LG
Sony

Key capabilities

  • QLED and mini-LED panels with local dimming
  • Built-in streaming apps and voice control
  • Game mode with low input lag and HDMI 2.1

Build buyer personas

We identify the buyer types most likely to research, compare, validate, or choose in your category. A first-time TV buyer doesn't ask AI the same questions as someone upgrading a home theater — so we don't test them the same way.

  • Comparison shoppers

    Evaluating you against named alternatives

  • Validators

    Checking if a brand they've already heard of is safe to pick

  • Category researchers

    Still learning what options even exist

  • Recommendation seekers

    Asking AI for a shortlist without naming brands first

View sample buyer personas
Viziquo

User persona

Living Room Upgrader Comparing Smart TVs

Homeowner evaluating smart TVs for a bright living room who wants strong picture quality, simple streaming setup, and a shortlist without paying for unused features.

Mission & context

Find a smart TV that looks great in a bright room, is easy to set up for everyday streaming, and stays within budget.

Primary search objective

Vendor selection

Goals

  • Get strong picture quality in a bright living room

Pain points

  • Hard to compare panel types and brightness claims online

Decision criteria

  • Picture quality in bright rooms

Example questions

  • What should I compare before buying a 65-inch smart TV?

Write realistic buyer questions

Each persona becomes a set of real questions — the kind buyers actually type into ChatGPT or Claude: what to compare, which size fits a bright room, whether a specific brand is worth the price. Not "best smart TV."

  • Comparison questions

    "What should I compare before buying a 65-inch smart TV?"

  • Validation questions

    "Is NovaView a reliable brand for everyday streaming?"

  • Category research questions

    "What are the main types of smart TVs, and how do they differ?"

  • Recommendation questions

    "What's the best TV for a bright living room under $1,200?"

View sample buyer questions
Viziquo
ChatGPT
What should I compare before buying a 65-inch smart TV?

Before buying a 65-inch smart TV, compare these things:

1. Panel type: OLED vs Mini-LED/QLED vs basic LED

  • OLED gives the best contrast and deep blacks, great for movies and dark rooms.
  • Mini-LED/QLED is often better for bright rooms because it can get very bright and handle glare well.
  • Basic LED/LCD is fine for budget use, but contrast and HDR impact are usually weaker.

2. Room brightness and reflections

  • For a sunny living room, prioritize high brightness, anti-reflection coating, and Mini-LED/QLED.
  • For a darker room, prioritize contrast and black levels, where OLED shines.

3. Refresh rate and gaming features

Look for a native 120Hz panel if you watch sports or game. For PS5, Xbox Series X, or gaming PC, compare:

  • HDMI 2.1 ports, ideally 2–4
  • 4K at 120Hz or higher
  • VRR and ALLM

4. Smart TV platform

  • Google TV: broad app support, good search, lots of recommendations
  • Roku TV: simple and easy to use
  • Tizen/Samsung and webOS/LG: polished, but more brand-specific

5. Number and placement of ports

At 65 inches, many people connect several devices. Check for:

  • At least 4 HDMI ports
  • eARC for a soundbar or receiver
  • USB ports and Ethernet for stable streaming
  • Whether HDMI ports face sideways or backward if wall-mounting

6. Sound quality

  • Most thin TVs have mediocre built-in sound.
  • Compare built-in audio only if you will not use a soundbar.
  • Otherwise, make sure the TV has HDMI eARC and budget for a soundbar separately.

7. Viewing distance and size fit

  • A 65-inch 4K TV works well for many living rooms.
  • A good rough range is about 7 to 9 feet away for mixed viewing.

Test across AI providers

Full analyses cover ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overview, Grok, Microsoft Bing AI Answers (Copilot Search), and Perplexity, with each provider tested independently. We capture the returned answers and available source evidence. Where the tested surface supports conversations, follow-ups are guided by the buyer’s goal and defined stopping rules.

  • Multi-engine coverage

    ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overview, Grok, Microsoft Bing AI Answers (Copilot Search), and Perplexity

  • Full answer capture

    Not just "mentioned or not" — the complete response

  • Source-level detail

    What's cited, and where it came from

View sample AI assistant responses
Viziquo

Organic discovery by provider

How often each provider mentioned the brand when buyers did not name it.

Claude
Claude

75%

↑ 4pp vs last audit

Perplexity
Perplexity

62%

No change vs last audit

Microsoft Bing AI Answers (Copilot Search)
Microsoft Bing AI Answers (Copilot Search)

50%

↑ 3pp vs last audit

Google AI Mode
Google AI Mode

44%

↑ 1pp vs last audit

Grok
Grok

41%

↑ 2pp vs last audit

ChatGPT
ChatGPT

38%

↓ 2pp vs last audit

Google AI Overview
Google AI Overview

31%

↑ 2pp vs last audit

Gemini
Gemini

25%

↑ 3pp vs last audit

Provider gap (Claude vs Gemini): 50pp

Measure answer outcomes

We measure whether your brand appears, how it is framed or recommended, whether the buyer introduced it first, which competitors appear, and which sources the answer cites.

  • Brand visibility

    Whether your brand appears in the AI's answer at all

  • Organic discovery

    Whether you're found without the buyer naming you first

  • Brand share of voice

    Whether you hold the answer or citation position against competitors

  • Owned citations

    Whether the answer’s citations link to brand-owned pages or third-party sources.

View sample signal breakdown
Viziquo

Overview

AI visibility snapshot

Brand visibility
↑ 5pp

Conversations where the brand was named in the answer or linked in a citation. Broader than qualified visibility, which requires a framing-eligible presence under the measurement policy.

58%

46 of 80 total conversations

Organic discovery
↑ 3pp

Conversations where the brand appeared in the answer or a citation when the buyer did not name it.

34%

27 of 80 total organic conversations

Brand share of voice
no change

Conversations where the brand held the answer or citation position against competitors.

62%

50 of 80 total conversations

Owned citations
↓ 2pp

Citations that pointed to brand-owned sources.

22%

14 of 64 total citations

How we keep measurement traceable and comparable

A visibility result is only useful when you can inspect how it was produced and understand whether a later run measured the same thing.

Version the questions and test rules

Each run snapshots the buyer personas, scenarios, question variants, and brand-introduction rules used in that test set. For conversational tests, the snapshot also includes the conversation goal, follow-up rules, and stopping conditions. We preserve the exact questions used in each run, including any response-dependent follow-ups.

Preserve the evidence behind each result

Each test record connects:

  • The test context: run ID, timestamp, persona, scenario, intent, context level, and the prompt and taxonomy versions for that run.

  • The execution conditions: provider and model identifier when disclosed, plus search and citation evidence the provider exposes.

  • The response evidence: the exact questions and answers, preserved turn by turn, with exposed source URLs and citations.

  • The observed outcomes: brand appearances, recommendations, competitor appearances, and source ownership. Brand appearance and retrieval include the turn on which they first occurred.

Where a value is not observed, it is left unset rather than inferred.

Keep different visibility signals separate

Retrieved means a page appears in retrieval evidence exposed by the provider. Cited means the answer explicitly links to or attributes a source. Mentioned means the brand is named. Recommended means the answer presents the brand as a suggested choice or fit.

These observations can overlap, but they are not interchangeable. A citation does not automatically mean a recommendation, and an uncited page cannot be assumed absent from retrieval when retrieval evidence is unavailable.

We also distinguish organic from prompted appearances by recording whether the buyer had introduced the target brand before the answer being evaluated.

Rerun comparable tests—and explain what changed

Reruns follow an agreed review cadence or respond to meaningful content, provider, or competitive changes. For comparison, we retain the scenario set, question-variant pool and sampling approach, follow-up rules, and outcome definitions, while keeping execution conditions consistent where possible.

Material changes are versioned as a new run. Results retain their sample counts. Repeated tests can produce different answers, and a before-and-after change alone does not prove that a website edit caused it.

Read the detailed test-conversation methodology →
Output

Your AI Visibility Analysis

A reviewed analysis of where your brand appears, where competitors win, how AI assistants frame you, and what actions to take next.

Key findings

Executive summary

Strategic takeaways from the latest audit — discoverability, competition, framing, and remediation.

NovaView is visible in comparisons, but easy to miss organically. AI assistants mention NovaView when buyers compare smart TVs, but unbranded category and buying-guide questions are where visibility drops sharpest.

Discoverability

Samsung and LG fill the answers where NovaView disappears. Displacement clusters around Samsung and LG, especially on bright-room TV questions where buyers want a shortlist fast.

Competition

NovaView is framed as strong value, not the premium default. AI assistants describe NovaView as a practical mid-range pick, but rarely position it ahead of established brands on picture quality or platform longevity.

Framing

Make bright-room strengths easier for AI to retrieve and cite. NovaView should strengthen comparison pages and proof points around brightness, setup simplicity, and gaming-ready specs so assistants can surface them in organic answers.

Remediation
First ChatGPT analysis free

Find out what ChatGPT says about your brand.

Share your website. We’ll test real buyer questions specific to your brand in ChatGPT and deliver a reviewed analysis showing where your brand appears, how it is framed, which competitors and sources shape the answers, and what to do next.

Full Viziquo analyses include ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overview, Grok, Microsoft Bing AI Answers (Copilot Search), and Perplexity.

Free · No credit card needed · Delivered within 3 business days