How we build your visibility report.
Every report follows the same five-step process — from profiling your brand to delivering the analysis you'll actually use. No templates, no shortcuts.
Request your visibility reportProfile your brand
We start with your website, category, positioning, audience, and competitive landscape — not a generic keyword list. Everything downstream is built from this profile, not assumed.
Category & positioning
Where you sit in the market, and how you describe yourself
Audience
Who actually buys, and who influences the decision
Competitive landscape
Who buyers compare you against
Market context
What's shifting in your category right now
Key capabilities
Product strengths and features buyers weigh when comparing options
Overview
NovaView is a consumer electronics brand focused on smart TVs for living rooms and home theaters. Its lineup spans mid-range QLED and premium mini-LED models, with an emphasis on bright-room picture quality, a simple smart platform, and fast setup out of the box.
At a glance
Category
Consumer electronics — smart TVs
Brand type
D2C and retail TV brand
Business model
Hardware sales + extended warranty
Audience
B2C
Visibility focus
Brand + product comparisons
Tracked competitors
Key capabilities
- QLED and mini-LED panels with local dimming
- Built-in streaming apps and voice control
- Game mode with low input lag and HDMI 2.1
Build buyer personas
We identify the buyer types most likely to research, compare, validate, or choose in your category. A first-time TV buyer doesn't ask AI the same questions as someone upgrading a home theater — so we don't test them the same way.
Comparison shoppers
Evaluating you against named alternatives
Validators
Checking if a brand they've already heard of is safe to pick
Category researchers
Still learning what options even exist
Recommendation seekers
Asking AI for a shortlist without naming brands first
User persona
Living Room Upgrader Comparing Smart TVs
Homeowner evaluating smart TVs for a bright living room who wants strong picture quality, simple streaming setup, and a shortlist without paying for unused features.
Mission & context
Find a smart TV that looks great in a bright room, is easy to set up for everyday streaming, and stays within budget.
Primary search objective
Vendor selection
Goals
- Get strong picture quality in a bright living room
Pain points
- Hard to compare panel types and brightness claims online
Decision criteria
- Picture quality in bright rooms
Example questions
- What should I compare before buying a 65-inch smart TV?
Write realistic buyer questions
Each persona becomes a set of real questions — the kind buyers actually type into ChatGPT or Claude: what to compare, which size fits a bright room, whether a specific brand is worth the price. Not "best smart TV."
Comparison questions
"What should I compare before buying a 65-inch smart TV?"
Validation questions
"Is NovaView a reliable brand for everyday streaming?"
Category research questions
"What are the main types of smart TVs, and how do they differ?"
Recommendation questions
"What's the best TV for a bright living room under $1,200?"
Before buying a 65-inch smart TV, compare these things:
1. Panel type: OLED vs Mini-LED/QLED vs basic LED
- OLED gives the best contrast and deep blacks, great for movies and dark rooms.
- Mini-LED/QLED is often better for bright rooms because it can get very bright and handle glare well.
- Basic LED/LCD is fine for budget use, but contrast and HDR impact are usually weaker.
2. Room brightness and reflections
- For a sunny living room, prioritize high brightness, anti-reflection coating, and Mini-LED/QLED.
- For a darker room, prioritize contrast and black levels, where OLED shines.
3. Refresh rate and gaming features
Look for a native 120Hz panel if you watch sports or game. For PS5, Xbox Series X, or gaming PC, compare:
- HDMI 2.1 ports, ideally 2–4
- 4K at 120Hz or higher
- VRR and ALLM
4. Smart TV platform
- Google TV: broad app support, good search, lots of recommendations
- Roku TV: simple and easy to use
- Tizen/Samsung and webOS/LG: polished, but more brand-specific
5. Number and placement of ports
At 65 inches, many people connect several devices. Check for:
- At least 4 HDMI ports
- eARC for a soundbar or receiver
- USB ports and Ethernet for stable streaming
- Whether HDMI ports face sideways or backward if wall-mounting
6. Sound quality
- Most thin TVs have mediocre built-in sound.
- Compare built-in audio only if you will not use a soundbar.
- Otherwise, make sure the TV has HDMI eARC and budget for a soundbar separately.
7. Viewing distance and size fit
- A 65-inch 4K TV works well for many living rooms.
- A good rough range is about 7 to 9 feet away for mixed viewing.
Test across AI assistants
We run every question across the AI assistants your buyers actually use, and capture the full answer: what's mentioned, what's recommended, and what's cited.
Multi-engine coverage
ChatGPT, Claude, Gemini, and Perplexity
Full answer capture
Not just "mentioned or not" — the complete response
Source-level detail
What's cited, and where it came from
Organic discovery by provider
How often each AI assistant mentioned the brand when buyers did not name it.
75%
↑ 4pp vs last run
62%
No change vs last run
38%
↓ 2pp vs last run
25%
↑ 3pp vs last run
Provider gap (Claude vs Gemini): 50pp
Measure answer outcomes
Every AI answer leaves signals. We track how visible you are, how you're discovered, how you compare to competitors, and which sources are shaping the answer.
Brand visibility
Whether your brand appears in the AI's answer at all
Organic discovery
Whether you're found without the buyer naming you first
Brand share of voice
Whether you hold the answer or citation position against competitors
Owned citations
Whether the sources shaping the answer are actually yours
Overview
AI visibility snapshot
Conversations where the brand appeared in the AI answer.
58%
46 of 80 total conversations
Conversations where the brand appeared without the buyer naming it.
34%
27 of 80 total organic conversations
Conversations where the brand held the answer or citation position against competitors.
62%
50 of 80 total conversations
Citations that pointed to brand-owned sources.
22%
14 of 64 total citations
The AI Visibility Report
Everything above comes together into one report — reviewed by our team before it reaches you.
Key findings
Executive summary
Strategic takeaways from the latest run — discoverability, competition, framing, and remediation.
NovaView is visible in comparisons, but easy to miss organically. AI assistants mention NovaView when buyers compare smart TVs, but unbranded category and buying-guide questions are where visibility drops sharpest.
Samsung and LG fill the answers where NovaView disappears. Displacement clusters around Samsung and LG, especially on bright-room TV questions where buyers want a shortlist fast.
NovaView is framed as strong value, not the premium default. AI assistants describe NovaView as a practical mid-range pick, but rarely position it ahead of established brands on picture quality or platform longevity.
Make bright-room strengths easier for AI to retrieve and cite. NovaView should strengthen comparison pages and proof points around brightness, setup simplicity, and gaming-ready specs so assistants can surface them in organic answers.
Find out what AI assistants say about your brand.
Share your website. We’ll test real buyer questions, analyze how AI assistants represent your brand, and send you a reviewed AI Visibility Report. Every report is reviewed by our team before delivery.